While living in Ethiopia in 2008, Barrett (founder of the mochaclub & fashionABLE) journaled these thoughts at 5am. Born out of a sleepless night, the thought of "I need Africa more than Africa needs me" (INA) was keeping him awake, and he had to put this feeling into words. With the hunch that this might resonate with others who've had a similar experience, Mocha Club took that journal entry and launched the original INA campaign later that year, with hundreds of bloggers sharing how Africa has impacted so many of us in similar but unique ways. Now, almost 5 years later, the INA story remains the heart behind all that they do. They find that the more we continue to give to Africa, the more we receive, and they want to continue to challenge the perception that Africa needs only our pity and charity, and instead seek to reveal the truth that its people have much to offer.